Icelandair Expects Bookings to Pick Up Skip to content

Icelandair Expects Bookings to Pick Up

The executives of Icelandair assume that bookings will increase again once the public in Europe receives better information about the eruption in Eyjafjallajökull coming to an end, for now, at least. It is hoped that a similar number of foreign tourists will come to Iceland as visited the country last year.

An Icelandair plane. Photo by Páll Stefánsson.

The Icelandic airlines experienced a significant decline in bookings while the eruption was at its height and ash from the volcano caused disruption to flights, Morgunbladid reports.

According to Fréttabladid, the Icelandic airlines lost up to ISK 1.3 billion (USD 9.9 million, EUR 8.1 million) because of the eruption, both because of loss in revenue and added cost because of rearrangements in Iceland and abroad.

Managing director of Icelandair Birkir Hólm Gudnason told Morgunbladid that the airline is sticking with its plans on increasing flights; there is enough demand across the Atlantic, he reasoned.

“We are hoping that the marketing campaign will help us attract more tourists to the country,” Gudnason said, referring to an initiative recently launched by tourism companies and Icelandic authorities to counteract bad publicity caused by the volcano.

At the beginning of this year, the number of bookings indicated that the Icelandic tourist industry would be looking at increased number of foreign tourists this year. An increase is not considered likely anymore.

Click here to read more about the marketing campaign and here to read other eruption-related news.

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