The free newspaper Boston Now, which is owned by the Icelandic media company Dagsbrun Media Fund, was published for the first time in Boston, US, yesterday.
Director of Dagsbrun, Gunnar Smári Egilsson, said Boston is a good location to launch a free newspaper and that he expects the annual advertising revenue to be about ISK 1 billion (USD 15.3 million, EUR 11.3 million). Fréttabladid reports.
Boston Now will be published in 200,000 copies on a daily basis and compete with the free newspaper Metro Boston, which has Swedish origins.
