Iceland Marketed as Tourist Destination in Winter Skip to content

Iceland Marketed as Tourist Destination in Winter

The Ministry of Industry and Tourism and private tourism companies plan to spend ISK hundreds of millions (ISK 100 million = USD 1.1 million, EUR 747,000) to market Iceland abroad as an interesting tourist destination outside peak seasons, in fall and winter.

“We are always lengthening the tourist season,” Minister of Industry and Tourism Össur Skarphédinsson told Fréttabladid.

With this campaign the ministry is responding to a foreseeable recession in tourism internationally. A statement from the ministry reads that it is much more profitable for foreign tourists to visit Iceland than in previous years, presumably because of the depreciation of the ISK.

Half the sum which will be spent on the marketing project will be contributed by the Ministry of Industry and Tourism and the other half by private tourism companies.

Click here to read about how tourists spend more in Iceland with a weak ISK.

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