The more than 2,000-page, nine volume report made public by the Special Investigative Committee on Monday is selling like hotcakes in the bookstores of Penninn and Eymundsson.
The crisis report. Photo by Geir Ólafsson.
On the day of publication, 1,000 copies of the report were sold—Eymundsson has never experienced such a successful sale of an Icelandic publication in the bookstore’s 138-year history. Sales have increased gradually throughout the week, Morgunbladid reports.
“It is a record,” confirmed Bryndís Loftsdóttir, product manager of Icelandic books at Penninn and Eymundsson. “We didn’t know what to expect in terms of sales.”
“One could have assumed beforehand that the report was in complicated legal speak and wouldn’t exactly appeal to the public,” Loftsdóttr said. The bookstores weren’t allowed to read the report before its publication. “But in reality it is completely different. The report is a good mirror of the society in which we live.”
The first edition of the report is sold out at Penninn. “People ask about the report a lot and when the next edition will be in. It seems to me that it is selling at least half as many copies as the biggest sellers. It is a ‘half Arnaldur’,” Loftsdóttir added, referring to Arnaldur Indridason, Iceland’s most successful crime author.
Originally, 3,000 copies were printed of the report. Now that sales have exceeded all expectations, 2,000 more copies will be printed.
The crisis report is at the top of the bestseller list in Iceland this week. The next four spots are held by crime novels.
Click here to read other news related to the crisis report.
Our special offer for the Iceland Review magazine with eruption photos and article.