April Fools’ Day is celebrated on April 1 in Iceland as in many other countries with people playing jokes on each other and the local media running fake stories with the purpose of having readers and viewers hlaupa apríl—“run April.”
The joke is not considered a complete success until people actually go somewhere.
Morgunbladid, for example, ran a story yesterday that posh furniture from the defunct banks would be sold to the public for a low price to help the economy. The sale was supposed to begin at 10 am at Skeifan shopping district in Reykjavík.
A number of people went to Skeifan to take advantage of this generous offer, so many in fact that Epal design store in Skeifan, which participated in the gag, is considering selling used furniture for real, Morgunbladid reported today.
Fréttabladid, on the other hand, reported that a group scene for Iron Man 2 was to be shot in Iceland on Svínafellsjökull glacier after Easter and that the director, Jon Favreau, and a crew of 50 people were coming to Iceland. Auditions were to be held for everyone interested at Nexus arcade in Reykjavík at noon yesterday.
National broadcaster RÚV ran a story that the luxury vehicles belonging to former Baugur CEO Jón Ásgeir Jóhannesson and his former business partner Hannes Smárason had been seized by the Glitnir resolution committee and were to be auctioned off.
Meanwhile, British tabloid The Sun reported that singer Kerry Katona of Atomic Kitten fame was going to sing the Icelandic national anthem before Iceland’s and Scotland’s football match last night because of her connection with the Iceland supermarket chain.
According to mbl.is, Katona was even going to change the lyrics of the national anthem from: “We worship thy name in its wonder sublime,” to: “We’re from a land of geysers—now check out our freezer pleasers.”
Iceland Review Online also honored the April 1 with this story. Happy April Fools’ Day!