Iceland’s West Fjords to Become Gourmet Destination? Skip to content

Iceland’s West Fjords to Become Gourmet Destination?

According to Soffía M. Gústafsdóttir, project manager of the West Fjords Business Development Agency, the West Fjords could become a regular destination for so-called “gourmet tourists,” which is a very specialized but growing branch within tourism.

On Saturday, Gústafsdóttir will present her project “Westfjordian Gourmet Trails” in a symposium on food-related tourism in Ísafjördur, the capital of the West Fjords, 24 Stundir reports.

“We should take advantage of the image of Iceland as a pure and beautiful country and connect that image to food production. There is great wealth and opportunities in combining food with tourism,” Gústafsdóttir said.

“Instead of exporting almost unprocessed food from the region […] it should remain in the area. A tourist could for example spend the day sea angling, then bring the fish ashore and have it cooked in a restaurant,” Gústafsdóttir explained, stating all the ingredients for a good meal already exist in the West Fjords.

“By keeping the image of the West Fjords as an exotic place in the minds of tourists we are appealing to a certain target market,” Gústafsdóttir continued. “I believe there is interest for [food-related tourism] in the region. The idea is ready and now we have to execute.”

Gústafsdóttir is not from the West Fjords originally. “I moved here two years ago and had never been in the West Fjords before. I just fell in love with the region,” Gústafsdóttir said, describing it as Iceland’s best hidden secret.

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