The Icelandic Travel Industry Association (SAF) released a resolution this week expressing deep concern about the organization of official marketing initiatives in the tourism sector, requesting further cooperation from the government.
SAF’s primary point of criticism is directed towards the time it is taking to establish Íslandsstofa, an office which is supposed to be responsible for marketing Iceland as a tourist destination, a SAF press release states.
The tourist industry is concerned about an upcoming recession following the global crisis and the danger of Icelandic airlines being forced to reduce their supply next autumn.
It is therefore important that the establishment of the marketing office is not delayed any further, the SAF resolution argues.
It also points out that the tourist industry delivered ISK 110 billion (USD 850 million, EUR 610 million) in currency revenue last year and creates employment all over the country.