The Icelandic startup company MindGames became the first company in the world to sell an iPhone application, called Tug of Mind, which is controlled by the user’s brainwaves, in December.
As described in a press release, the application is designed for the user’s entertainment while at the same time helping him or her to learn to relax in stressful situations.
To play it an innovative brainwave tool is required, which transmits information to the game based on real time measurements of the user’s brainwaves. The technology is based on EEGs, which have been used in medicine since 1924.
In the same month, the company received a grant from the Ministry of Industry’s Technology Development Fund to develop additional iOS games.
MindGames’ 2009 summer student interns are currently finalists for the President of Iceland’s Innovation Prize, for their role in developing the first multi-player brainwave-controlled computer game on Facebook, Gods and Mortals, which will soon be up for user testing.
“The past months at MindGames have been especially enjoyable. […] We have been lucky to receive excellent support and invaluable advice from experienced pioneers, various individuals from within the industry and other startups,” commented Deepa Iyengar, the company’s managing director.
Iyengar, originally from the United States, moved to Iceland in 2006 with her Icelandic husband. Together with four other collaborators, they founded MindGames in 2009.
The company belongs to a new breed of companies within the Icelandic gaming industry, which look at the economic situation as an opportunity to grow and establish themselves in foreign markets.
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