The promotion projects planned by the marketing initiative Iceland Naturally in North America this year were introduced in Iceland on Monday. Among those involved are singer-songwriter Mugison, who played a few songs during the presentation.
Dettifoss, north Iceland. Photo: Páll Stefánsson.
Projects include the introduction of Icelandic seafood products and renewable energy. Icelandic master chefs will cook for the public and Icelandic music, film and art festivals will be held across North America this year, Morgunbladid reports.
Pétur Th. Óskarsson, chairman of Iceland Naturally’s board, said more marketing projects are planned for 2010 than previous years because a positive presentation of Iceland is one of the key issues in the restoration of the Icelandic economy.
Visit the initiative’s website for further information.