The song “Traffic Music” by Icelandic band Hjaltalín will be included in a play list on the official website of clothing label Diesel in the coming days. Then, users will be able to download a podcast version of the play list.
Hjaltalín; Thorlacius is the only woman in the band. Photo by Páll Kjartansson.
According to Fréttabladid, the last Diesel play list was downloaded 1.5 million times and therefore Hjaltalín’s inclusion is considered a great promotion for the band and its latest album Sleepdrunk Seasons.
“It sounds terrific; we’re thrilled,” commented one of Hjaltalín’s lead singers Sigrídur Thorlacius.
Users will be able to rate the songs on the play list and Diesel will finance a music video for the band whose song receives the highest approval rating.
Click here to read our review of Sleepdrunk Seasons.