Iceland’s first undercover journalism published Skip to content

Iceland’s first undercover journalism published

By Iceland Review

The first Icelandic journalist to ever go undercover, Ingibjörg Dögg Kjartansdóttir, will publish her work in the new lifestyle magazine Ísafold today.

Kjartansdóttir pretended to be an employee at retirement home Grund for a week and concluded that the service the residents receive is not sufficient. The first part of her article will be published in Ísafold today. Fréttabladid reports.

Reynir Traustason, editor of Ísafold, told Fréttabladid that he does not think undercover methods of reporting are morally wrong, as there was no other way to find out how the residents at Grund were treated.

Traustason added that no residents were named in the article. He said that readers of Ísafold could expect more articles like this in the future, which he called “new journalism.”

Júlíus Rafnsson, manager of Grund, told RÚV that Kjartansdóttir paints a gloomy picture of the retirement home in her article and that he finds Ísafold’s reporting methods unethical. He hinted that Grund might sue the magazine.

Sign up for our weekly newsletter

Get news from Iceland, photos, and in-depth stories delivered to your inbox every week!

* indicates required

Subscribe to Iceland Review

In-depth stories and high-quality photography showcasing life in Iceland!