Iceland’s First Exclusively Farm-Made Produce Store Skip to content

Iceland’s First Exclusively Farm-Made Produce Store

The family at Holtsel, a farm in the rural Eyjafjörður region 20 kilometers south of Akureyri in north Iceland, opened the first store in the country which exclusively carries products straight from the farm at their farmhouse on Saturday.


Ice cream from Holtsel. Photo by ESA.

This is an extension of Holtsel’s operations, which in the past years has enjoyed widespread popularity for its homemade ice cream sold at the farm’s own café in an old chicken loft.

Farmer at Holtsel, Guðmundur Jón Guðmundsson, is also chairman of the association Beint frá býli, which promotes products sold straight from the farm and under which label the new store operates.

“We will carry organic vegetable and grain dishes from Eymundur in Vallanes, for example, goat meat from Háafell in Borgarfjörður, organic lamb from Brekkulækur in Miðfjörður, our own beef, shark from Bjarnarhöfn in Snæfellsnes, soap from Lón in Kelduhverfi and much, much more,” Guðmundur told Morgunblaðið.

His daughter Arna Mjöll Guðmundsdóttir will be manager of the new store and she is happy with the position. “There will be two or three of us working at the counter this summer. The store will be open from 1 to 6 pm every day of the week.”

They are also expecting pork and cheese while their own dairy products and ice cream will also be for sale. In Reykjavík Holtsel’s ice cream can be bought at the farmers’ market Frú Lauga and cheese and deli store Búrið.


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