Government of Iceland to Support Tourist Industry Skip to content

Government of Iceland to Support Tourist Industry

The government of Iceland decided yesterday to contribute up to ISK 350 million (USD 2.7 million, EUR 2 million) to a marketing initiative to counteract the negative impact the volcanic eruption in Eyjafjallajökull has had on bookings at Icelandic tourism companies.

The government offices. Photo by Páll Stefánsson.

The initiative is necessary to maintain the achievement made by the Icelandic tourist industry, Minister of Industry and Tourism Katrín Júlíusdóttir told Fréttabladid.

The state will cover half of the cost of the marketing initiative and tourism companies the other half, but the amount contributed by the state will not be higher than 350 million.

Júlíusdóttir said the contribution can be considered as an investment; the Icelandic state will get this amount back if the initiative is successful in bringing more tourists to Iceland.

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