The reaction to a new video promoting Iceland as a travel destination, where people dance to the rhythm of Emilíana Torrini’s “Jungle Drum” in various locations in Iceland has been good. It is part of the marketing campaign “Inspired by Iceland.”
By around 1 pm yesterday 300,000 people all over the world had watched the video, which was posted on the campaign’s website the evening before. In addition, more than half a million people have watched other videos on the website, including 300,000 visits to the site outside of Iceland, Morgunbladid reports.
People, including various celebrities, are also using social websites such as Facebook and Twitter to share the video with their friends and fans.
Among them is musician-artist Yoko Ono, who tweeted about the initiative yesterday. She has nearly 900,000 followers on Twitter.
Icelandic singer-songwriter Björk placed a link to the new video from her Facebook profile yesterday. By the afternoon, 2,500 people declared that they “like” the video and 330 had commented on it.
Click here to read more about the video and the campaign.