Full-Page Ad Seeks Investors for Pearl Transformation Skip to content

Full-Page Ad Seeks Investors for Pearl Transformation

By Ragnar Tómas

The iconic Pearl landmark in Reykjavík
Photo: Photo from the website of Zeppelin architects.

A full-page ad in Morgunblaðið seeks a partner to transform Reykjavík’s Pearl landmark into a luxury spa, Vísir reports. A representative from the architectural firm behind the ad has emphasised that political support is essential for the project’s realisation.

Redefined as a luxury service

As reported by Vísir yesterday, a full-page advertisement appeared in the Morgunblaðið newspaper seeking a partner to buy the Pearl landmark in Reykjavík so as to transform the iconic building into a luxury spa and hotel. Details of the plans can be found on the Zeppelin website. The City of Reykjavík put the Pearl up for sale in September of last year.

As noted by Vísir, Zeppelin’s main idea is to construct a pool and a system of hot tubs atop the existing water tanks, encircling Perlan’s glass dome. Additionally, a three-story wing of rooms will be built on the exterior of the water tanks. The observation deck will be relocated, but access to it will remain free and open to everyone.

A press release quoted by Vísir states: “The pool is the highlight of the project, featuring a series of hot tubs within a pool that surrounds the glass dome. This water park will be classified as a luxury service, and the pricing will reflect its premium nature,” the announcement on Zeppelin reads.

A promotional video from Zeppelin.

Requires political will

In an interview with Vísir published yesterday, Orri Árnason of Zeppelin Architects stated that the concept is over a decade old, but now there is an opportunity to bring it to fruition.

Orri explained that the idea emerged when the Pearl was first put up for sale over ten years ago. At that time, Zeppelin and investors made an unsuccessful bid for the Pearl. Initially, the plan only included hotel rooms in the tanks, but now the concept has evolved to include an extension and a rooftop thermal bath.

“I felt that our idea was so good that we decided to refine it further. The idea was left in limbo until the city announced the Pearl for sale again. Then I decided it was best to pursue it once more,” Orri stated, adding that political will is necessary for the project to become a reality.

Orri believes the development would significantly increase the Pearl’s value and expand its scope considerably.

Zeppelin's vision for the Pearl landmark
una local store

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