Food Sales to Cruise Passengers Generates Millions for Iceland Skip to content

Food Sales to Cruise Passengers Generates Millions for Iceland

Sales in food to cruise ship passengers in Iceland generates approximately ISK 300 million (USD 2.4 million, EUR 1.8 million) for Icelandic companies per year, according to visir.is. Estimates suggest that sales could increase tenfold, to ISK 3 billion (USD 23.9 million, EUR 18.5 million).

cruiser-rvkharbor-videy_psA cruise ship in Reykjavík harbor. Photo by Páll Stefánsson.

The data is based on figures from 2010 when passengers numbered around 160,000 on 219 cruise ships. According to economist at Iceland Ocean Cluster Haukur Már Gestsson, the number of passengers has since increased.

This year saw a record number of cruise ship passengers to Reykjavík, around 90,000 visitors will have docked in the city by the end of this year.

In 2013, 100,000 passengers are already booked to arrive in the capital, visir.is reports.

Haukur Már says Icelandic companies need to work together to ensure good marketing and visibility to ensure they benefit from the increase.

ZR

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