According to the Public Health Institute, fish consumption in Iceland has decreased by 30 percent during the last ten years. As a result, a campaign for increased fish consumption was launched yesterday.
The Health Institute and the Association of Boat Owners in Iceland are cooperating on the campaign, labeled “Eat more fish,” and is especially aimed at children. It was launched at sea food restaurant Saegreifinn in Reykjavík yesterday. RÚV reports.
The campaign’s goal is for every home in Iceland to have fish for dinner at least two times a week. As encouragement, a brochure with 20 different sea food recipes will be distributed to all homes in the country.
According to director of the Public Health Institute Anna Elísabet Ólafsdóttir, the youngest generation consumes surprisingly little fish, especially young girls.
Ólafsdóttir said on average, 15-year-old girls eat only about 15 grams of fish a day. That equals one mouthful, or one fish dinner every ten days, which calls for action, Ólafsdóttir said.