Following the egg farm scandal last week, in which a farm marketed as eco-friendly was found to be over-crowded and infested with mice, some Icelanders expressed their anger Friday by using eggs as weapons. The only trouble is that they threw them in the wrong direction.
Feeling deceived by greenwashing, consumers threw several eggs at the building that houses Matís (Matvælarannsóknir Íslands), a research company specializing in food and biotechnology, which had nothing to do with the scandal, RÚV reports.
Their misplaced anger was understandable, because the public agency which for years kept consumers in the dark about conditions at the farm has a name that sounds similar, namely MAST (an abbreviation for Matvælastofnun), or the Icelandic Food and Veterinary Authority.