Dramatic Increase in Unregulated Injectable-Filler Procedures Skip to content

Dramatic Increase in Unregulated Injectable-Filler Procedures

According to Björn Geir Leifsson – senior physician at the Directorate of Health – beautifying procedures involving injectable fillers have seen a dramatic increase recently, RÚV reports. Such procedures are not regulated by the Directorate of Health.

As ads for various types of beautifying procedures become more prevalent on social media, more and more people are injecting fillers into their lips, cheeks, chins, jawlines, or into the area beneath their eyes.

“There’s just been this explosion,” Björn Geir says. “It’s become so popular, and there’s become such a market in Iceland, that foreign doctors have even begun inquiring what they must do to inject their clients with fillers.”

In an interview with RÚV, Nadía Sif Gunnarsdóttir – a 19-year influencer and beauty queen – revealed that she had injected fillers into her lips. “This is just the way society has become. It’s got a lot to do with social media. You see all of these stars, who look so perfect, and young girls want to be like them.”

Proocedures involving Botox – which is categorised as a drug – are regulated by the Directorate of Health, but as injectable fillers are not categorised as health care they are not regulated by the Directorate of Health. According to Björn Geir, this needs to be changed: “These operations aren’t without their risks. We’ve received several damage-related complaints regarding these procedures.”

The Directorate of Health is currently drawing up a proposal for the Ministry of Health.

“We need to review the regulatory environment,” Björn Geir stated. “It’s full of grey areas and, at times, rather patchy. These are invasive procedures where bodies are being injected. We need to monitor who is doing these procedures, how they’re being done, and what kinds of fillers are being used.”

Laws regarding health care advertisements, which were amended seven years ago, stipulate objectivity, fairness, accuracy, and responsibility. Asked whether a recent advertisement that claimed that Today was an opportune time to freshen one’s face before Christmas, were lawful, Björn Geir replied: “I’m going to leave it to others to judge the morality of such an advertisement.”

The law also states that an additional clause regarding healthcare promotions or advertisements, such as bans on certain marketing strategies, is to be set by the Minister of Health. No such provision has been made.

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