Icelandic National Broadcasting Service, RÚV, reports that the telecommunications and media holding company Dagsbrún intends to make acquisitions for ISK 40 billion.
Dagsbrún currently owns media company 365 Media and telco Og Vodafone. It has recently acquired security services company Securitas, the IT company Kögun, media and entertainment company Sena and is making an bid for the UK printing company Wyndeham.
RÚV quotes Chairman Thórdís Sigurdardottir saying the total value of the acquisitions amounts to ISK 40 billion. They will be financed by loans and new issuances of equity. According to RÚV she is “sure that investors will be ready to place bet on Dagsbrún.”
Dagsbrún also plans to start publishing a free newspaper in Denmark. It has recently also acquired the production companies Saga Film and Storm.
According to Morgunbladid, Baugur recently purchased an additional 4.56 percent of Dagsbrún and is now “by far the largest shareholder” with 34.55 percent.
