Complaints over Foreign-grown Vegetables Sold as Icelandic Skip to content

Complaints over Foreign-grown Vegetables Sold as Icelandic

Chairman of the Consumers’ Association of Iceland, Jóhannes Gunnarsson, says that there are reports that foreign-grown vegetables are being sold as locally grown in some stores in Iceland.


Archive photo by Páll Stefánsson.

According to the reports, tomatoes grown abroad are sometimes placed in boxes marked as local produce, and locally and foreign-grown vegetables are sometimes mixed by supermarket staff, thereby making it difficult, if not impossible, for consumers to determine their origin.

Jóhannes said that this is a violation of the law and that action must be taken against stores that carry out such practices, reports.

Georg Ottósson from the farm Jörfi in south Iceland told Morgunblaðið that they deliver three tons of peppers to stores each week. They pack and clearly label the vegetables as locally grown to avoid confusion.

Georg says that he is aware of the reports and that labeling or packaging Icelandic vegetables is the only way to ensure that consumers know what they are buying.

This is not the first time that such criticisms have been heard.


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