The latest Inspired by Iceland tourism marketing campaign asks visitors to rename the country. The ‘Iceland by Another Name’ campaign asks: “What would you name Iceland if this was your first glimpse of it?”
From an earlier Inspired by Iceland campaign.
The campaign welcomes people to submit their suggestions via Facebook and Twitter and the most popular ones will be posted on the Inspired by Iceland website. A naming booth will also be set up at Keflavík International Airport.
According to the campaign website, Inspired by Iceland will add a special name day to their calendar to honor the winning name and celebrate the things people love about the country.
The person who comes up with the best name will also be awarded with “an honorary title and piece of Iceland to call their own.”
Inspired by Iceland’s 2011 campaign won gold at the European Effie marketing communications awards last year. The gold is granted to the European campaign which delivers the best results.
ZR
