Egill Örn Jóhannsson, managing director of publishing house Forlagid, and Pétur Már Ólafsson, a publisher at Bjartur-Veröld, are both satisfied with book sales in the 2009 Christmas season. They are also content with book sales in the entire year of 2009.
Photo by Páll Stefánsson.
Jóhannsson commented to Morgunbladid that consumers had not focused on only a few authors last year; the books of many different authors were a hit.
Ólafsson added that people more often buy books for themselves and not just as presents for others and that the so-called “Christmas season” of last year began as early as September.
The bestselling author in Iceland last year was Arnaldur Indridason with his thriller Svörtuloft, which sold in nearly 30,000 copies.
Click here to read more about the Christmas book sales in Iceland.