Candy and soft drinks to be removed from store counters? Skip to content

Candy and soft drinks to be removed from store counters?

The Icelandic ombudsman for children and spokesman of The Consumers’ Association of Iceland have filed suggestions that recommend that candy and soft drinks not be displayed by the counters of stores.

The ombudsmen for children and the Consumers’ Association have worked together for two years on consumers’ protection for children. Part of the project has been on how to promote healthier lifestyles and a more positive body image for children and teenagers. The ombudsman and the Consumers’ Association have joint together with scholars, public unions, TV stations and advertising companies on the project. Morgunbladid reports.

According to the suggestions, all advertising campaigns and marketing policies that are aimed for children and teenagers should try to promote healthier lifestyles, self respect and avoid unhealthy stereotypes.

Candy, potato chips, soft drinks and other unhealthy snacks should not be near counters in stores that are open during the day. Furthermore, the report recommended that it should be easy for people with children to pass through stores without passing by food that is supposed to appeal to children in particular and has high amount of sugar, salt or fat. Such food should not be within the visual range of small children.

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