The director of the Association of Icelandic Dairy and Beef Cattle Farmers (Landssamband kúabænda), Baldur Helgi Benjamínsson, says the labeling of food products in Iceland needs to be improved after reports that consumers have unknowingly been purchasing imported meat.
Photo by ESA.
Baldur says about 15 percent of beef on sale in Iceland is imported and that consumers are not always able to distinguish between Icelandic and imported meat products, ruv.is reports.
The reports follow complaints in recent days of imported vegetables being sold as locally produced.
Some vegetable growers have emphasized the need for labeling and packaging of Icelandic-grown produce in order to avoid it being mixed with imported vegetables once delivered to the stores.
Baldur says there are plans for meat producers to adopt similar measures.