British Copywriter Donates Salaries to Iceland Skip to content

British Copywriter Donates Salaries to Iceland

Naomi Grove, a British copywriter who is currently working on a project for Icelandic orthopedics/prosthetics producer Össur, has decided to donate half her salaries for that project to the domestic division of the Icelandic Red Cross.

“I think it’s sad to see how much the country I love is suffering and I want to contribute,” Grove, who is a frequent visitor to Iceland, told Morgunbladid. Grove said she would like to emphasis that Iceland still has friends in Britain and that the average Brit has compassion for Icelanders.

Grove said the British media had covered the collapse of the Icelandic bank system extensively and negatively to begin with, but that the story had been approached from other angels in the past few weeks.

“I recently listened to a program on Radio 4 […] where the moderator talked about the situation in Iceland following the collapse,” Grove said. “He had for example watched distribution of food to the public and mentioned that although he had expected the situation to be difficult in Iceland he had not expected it to be as bad as it turned out.”

Grove is eager to promote Iceland’s cause in Britain and to explain the situation to journalists that she is familiar with. She said the petition on had received deserved attention by the British media.

In Grove’s opinion, Icelandic authorities should launch a promotional tour in the UK to improve the Iceland’s image.

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