Bónus Remains Cheapest Grocery Store in Iceland Skip to content

Bónus Remains Cheapest Grocery Store in Iceland

According to a comparison of food prices at four low-cost grocery store chains in Iceland’s capital region, undertaken yesterday by the ASÍ Federation of Labor Unions, Bónus remains the cheapest store, followed closely by Krónan.

Bónus offered the lowest price in 20 cases and Krónan in ten. In 13 cases the price difference between the two cheapest stores was only ISK 1 (USD 0.02, EUR 0.01) and three times ISK 2 to 4 (USD 0.03 to 0.07, EUR 0.02 to 0.05), Morgunbladid reports.

Nettó proved the most expensive store, which the highest price in 21 cases, and Kaskó the second most expensive of the four low-cost grocery stores taken into account.

Eysteinn Helgason, managing director of Kaupás, which operates Krónan, is dissatisfied with the results, claiming Bónus had only recently lowered the prices on some of the food products compared by ASÍ.

Helgason stated that when the same food product is available in all four stores, Krónan offers it at the least expensive price. A food basket at Krónan costs ISK 8,655 (USD 143, EUR 101), Helgason said, which is ISK 1,000 (USD 17, EUR 12) higher at Bónus.

Gudmundur Marteinsson, the managing director of Bónus, said it is not true that Bónus recently reduced prices to get good results in the ASÍ comparison, but accused Krónan of offering discounts on cheese and meat products yesterday when the comparison was made.

Ólafur Darri Andrason, the economist at ASÍ who is responsible for the study, said neither of the two stores knew when exactly the comparison would be conducted.

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