Björk’s virtual reality music video ‘Notget’ has won the Grand Prix, first place, in the Digital Craft category at the Cannes Lions Festival of Creativity, reports RÚV. Directed by Warren Du Preez and Nick Thornton Jones, the video is the latest addition to the artist’s virtual reality exhibition Björk Digital, which features immersive music videos to go along with the album Vulcinura and has been on tour around the world since 2016.
“What we loved about this piece is that it considered form and it considered composition and it considered storytelling from a spatial point of view—from the point of view of you being a person in the room,” said Henry Cowling, the president of the digital craft jury. ‘Notget’ was a unanimous choice for first place, Cowling affirmed: “It’s one of the easier discussions that I’ve ever been a part of or witnessed.”
Cannes Lions is an annual, international festival, celebrating innovation in a cross-section of digital media and advertising fields, with participants from over 90 countries around the world. The (non-virtual reality) video for ‘Notget’ can be watched here.