The Wall Street journal profiled Icelandic businessman Jón Ásgeir Jóhannesson of Baugur last week. The report starts by an impression at the first meeting with the tycoon:
“Reclining on a black leather sofa at 101 Hotel in Reykjavik’s nightlife district, Jon Asgeir Johannesson didn’t look the part of Iceland’s top corporate raider. As patrons sipped cocktails and mingled in a Jacuzzi, he brushed aside his long blond hair with a hand that sparkled with a pinky ring. “Reykjavik used to be a boring fish town,” he said.”
You can read the rest of the Wall Street Journal story here.