ASÍ Barred from Hagar’s Supermarkets Skip to content

ASÍ Barred from Hagar’s Supermarkets

Hagar, the company that runs Iceland’s largest supermarket chains, has barred the employees of Icelandic Confederation of Labor (ASÍ) from conducting price surveys in their stores following a dispute about how the surveys are conducted.

Hagar operates retailers like Hagkaup, 10-11 and Bónus, the last of which claims to offer the lowest retail prices in Iceland. In a statement from Finnur Árnasson, the CEO of Hagar, ASÍ is accused of substandard methods in surveying prices. In ASÍ’s latest survey, Krónan, a rival supermarket chain, was found to offer cheaper products than Bónus. Hagar has taken legal action against ASÍ because of these claims and until the case is decided ASÍ’s employees will be barred from conducting further surveys in Hagar’s shops.

In an interview with the Morgunbladid daily Gylfi Arnbjörnsson, director general of ASÍ, said he was dumbfounded by Hagar’s decision and the confederation would try to carry on with its survey regardless of being barred.

Hagar is owned by Baugur Group.

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