Annual Pink Ribbon Sale Begins in Iceland Skip to content

Annual Pink Ribbon Sale Begins in Iceland

The Icelandic Cancer Society’s annual fundraising campaign for breast cancer research began yesterday with the sale of pink ribbons. The initiative was formally launched when the first pink ribbon was pinned to the jacket of First Lady Dorrit Moussaieff.

At the occasion Moussaieff visited the Cancer Society’s research center and looked at the center’s new digital equipment which is believed to detect breast cancer at its earliest stages much more efficiently than older equipment, Fréttabladid reports.

This year the pink ribbon was designed by Hendrikka Waage who has received international recognition for her jewelry designs.

The goal of the Cancer Society is to sell 40,000 pink ribbons by October 15. Around 4,000 ribbons had already been sold in pre-sales to companies on Tuesday.

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