AMP to Help Make Iceland’s Auto Fleet Electric Skip to content

AMP to Help Make Iceland’s Auto Fleet Electric

By Iceland Review

AMP and Iceland’s Northern Lights Energy (NLE) have made an agreement on marketing electric SUVs in Iceland. Chairman and CEO of NLE, Gísli Gíslason, received the first electrified Mercedes Benz SUV from AMP at its headquarters in Cincinnati last week.


The photo is not directly related to the story. By Páll Stefánsson.

According to, there is a 35 percent market demand for electric SUVs in Iceland where NLE has good access to geothermal and hydro power. If everything goes according to plan, the agreement could deliver USD 100 million (ISK 12 billion, EUR 71 million) in revenue for AMP.

“We were very excited to receive and drive the AMP Mercedes ML EV,” said Gíslason. “The vehicle drove extremely well, and I feel will fit perfectly in our program in Iceland.”

“We have 50 Icelandic companies and government offices, including the Ministry of the Environment, signed up to host electric vehicle charging and to convert their fleets to 100 percent electric vehicles and their expectations are high. In my opinion, this AMP EV will meet and exceed all expectations,” he added.

AMP has also set its sights on other Nordic countries, including Finland, Sweden, Norway, Denmark and the Faroe Islands.

Click here to read more about NLE’s plans and here to read another recent story on alternative fuel.

Sign up for our weekly newsletter

Get news from Iceland, photos, and in-depth stories delivered to your inbox every week!

* indicates required

Subscribe to Iceland Review

In-depth stories and high-quality photography showcasing life in Iceland!