Almost 30 Million Collected in Moustache March Skip to content

Almost 30 Million Collected in Moustache March

By Iceland Review

Almost ISK 30 million (USD 262,000, EUR 185,000) was collected during Moustache March, an initiative launched by the Icelandic Cancer Society to raise awareness of and funds for cancer research in men, which ended last night.


A screenshot from showing the top contestants.

Awards were granted to those individuals and teams who raised the most funds—competitors posted pictures of themselves sporting moustaches on the campaign’s website and asked people to make donations—at a ceremony in the Reykjavík Maritime Museum.

Employees of Arion Bank placed first in the team competition with almost ISK 1.6 million and among individual contesters the late Magnús Gudmundsson, who died from leukemia in mid-March, raised the most funds, over ISK 2 million (USD 17,000, EUR 12,000).

His fiancé Ingibjörg Ragnarsdóttir accepted the award in his name and thanked all the people who made donations.

Click here to read more about Gudmundsson’s story.

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