Iceland’s small batch Reyka Vodka is celebrating its win of the prestigious Vodka Trophy at the annual International Wine and Spirits Competition (IWSC) by announcing the campaign “Iceland Wants to Buy You a Drink”, including concerts by Jeff Who?.
During the month of December, Reyka will invite fans to savor “the world’s best tasting vodka” while experiencing Icelandic culture through a series of spirited evenings in New York, Chicago and Boston that will include Reyka cocktails, Icelandic music, and the chance for guests in each city to win a trip for two to visit Iceland, a press release states.
Icelandic rock band Jeff Who?, will bring their celebrated Icelandic rock stylings stateside for a show in New York and Chicago the week of December 5.
“We were so happy to see Reyka perform so well in this competition! We are very excited to visit the US to share our music in celebration of this award,” said Baddi, lead singer of Jeff Who?
Founded in 1969, the International Wine and Spirits Competition is the premier competition of its kind in the world, and the Vodka Trophy represents the ultimate recognition any Vodka can receive.
Awarded by an international panel of more than 100 judges, comprising some of the most discerning and influential names in the business, the trophy is described as a testament to the quality of the liquid, produced in small batches in Borgarnes, west Iceland.
“The 2011 IWSC win, awarded after a rigorous series of blind tastings against the top vodkas in the world, reflects the truly exceptional quality of Reyka Vodka as well as the care and dedication that goes into the production of this unique spirit. We’re thrilled to share the award and celebrate this honor in true Icelandic style,” said Jenny Logan, Senior Brand Manager of Reyka.
Check out Facebook.com/ReykaVodka for more information about the “Iceland Wants To Buy You A Drink” campaign.