‘Reykjavík Loves’ New Slogan for Iceland’s Capital Skip to content

‘Reykjavík Loves’ New Slogan for Iceland’s Capital

Reykjavík has a new slogan as a travel destination: ‘Reykjavík Loves.’ This is the result of a marketing competition held by the Association of Local Authorities in the Capital Region (SSH). The winner was announced on Thursday.

The winner was the design by Íslenska auglýsingastofan who opted for the words ‘Reykjavík Loves’ on a bright blue background, mbl.is reports.

Blue is the city’s color which can be found in its coat of arms but also in the sky, the colorful roofs and the northern lights. The motto emphasizes the capital’s reputation as a peaceful city of culture, modernity and colorful diversity.

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