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Are You Listening?

Words by
Gréta Sigríður Einarsdóttir

Photography by
Golli

It’s been more than 40 years since the Bugles sang about the death of the radio star at the hands of video. At the time, people believed that the golden age of radio was ending, and that television would overtake it. Yet radio hung on, not least with the help of music programming. Then the internet came along and changed how we consume music, and people were sure that it was the final nail in radio’s coffin. For decades, we’ve been saying it’s only a matter of time before the last radio listener starts pushing up daisies. To this day, rumours of the radio’s death have proven greatly exagger­ated. Radio isn’t dead, even though there’s a new kid on the block: the podcast. Though it isn’t a new form of media threatening to take over, it is radio in new clothes. Yet the question remains – when one tap of a touchscreen gives us access to all the news, music, and TV we could ever need, why would we still listen to the radio?
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It’s been more than 40 years since the Bugles sang about the death of the radio star at the hands of video. At the time, people believed that the golden age of radio was ending, and that television would overtake it. Yet radio hung on, not least with the help of music programming. Then the internet came along and changed how we consume music, and people were sure that it was the final nail in radio’s coffin. For decades, we’ve been saying it’s only a matter of time before the last radio listener starts pushing up daisies. To this day, rumours of the radio’s death have proven greatly exagger­ated. Radio isn’t dead, even though there’s a new kid on the block: the podcast. Though it isn’t a new form of media threatening to take over, it is radio in new clothes. Yet the question remains – when one tap of a touchscreen gives us access to all the news, music, and TV we could ever need, why would we still listen to the radio?
This content is only visible under subscription. Subscribe here or log in.

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