Imported goods and food have long been a standard feature of Icelandic life, but a new product that’s made its way onto the local market is raising the hackles of some who question both its carbon footprint and its price-point. Mbl.is reports that premade sandwiches are now being shipped to Iceland from Lithuania and sold at a cheaper price than their domestically produced equivalents.
The imported sandwiches, which are sold under the brand name Food on Foot, caught the attention of Friðrik Árnason, the owner of Hótel Breiðdalsvík in East Iceland. “We import all sorts of things to Iceland, but it never occurred to me that I’d see imported premade sandwiches from Lithuania in a shop in South Iceland,” Friðrik wrote in a post on his Facebook page. “To be honest, I was disappointed to see this, thinking about the environment, carbon footprints, and sustainability. I was even more shocked when I saw that the imported sandwiches are half the price of the sandwiches that are made here, with the same ingredients. It’s a head-scratcher for me.”
The sandwiches, which are shipped frozen to Iceland, are imported by the Reykjavík-based company Danól. Managing director María Jóna Samúelsdóttir provided a written response to Mbl after being contacted about the new product and said that the sandwiches are high-quality and have received a good response on the Icelandic market.
When asked how a sandwich made in and shipped all the way from Lithuania could be cheaper than a sandwich made in Iceland, María Jóna wrote: “Of course we can’t speak to other parties’ price points, but Danól has a good business relationship with the supplier, which of course, is also producing for a much larger market than the one in Iceland. And as a result, consumers here in Iceland enjoy economies of scale.”
María Jóna ended by saying that the primary purchasers of the Lithuanian sandwiches are cafés in rural areas (“often remote villages”) that “see that favorable prices, product quality, and ease of service go hand in hand.”