A giant monster, Iceland’s ongoing eruption, and Trapped star Ólafur Darri Ólafsson are just a few of the features of Icelandic musician Daði Freyr’s music video for his 2021 Eurovision song 10 Years, which has just been released. In the video, the “Mayor of Iceland” (Ólafur Darri) implores Daði and his band Gagnamagnið to fight a giant monster that has emerged from Eyjafjallajökull with their “sweet, sweet dance moves.” The whimsical result can be watched below.
The video was co-produced by Guðný Rós Þórhallsdóttir (who also directed it) and Birta Rán Björgvinsdóttir (who also did the cinematography), the same team that created the video for Daði’s hit Think About Things. Daði Freyr is credited as the story writer. Daði created some of the costumes with his partner (and Gagnamagnið member) Árný Fjóla Ásmundsdóttir, who is the subject of the song.
Daði’s song Thing About Things was the favourite in the 2020 Eurovision song contest before it was cancelled due to the coronavirus pandemic. The song catapulted him to stardom and Iceland decided to send him as their representative in 2021 without holding the usual local Söngvakeppnin competition.