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Icelandic beer
Culture
Jóhann Páll Ástvaldsson

Oh, Hoppy Day!

1989. The Berlin Wall comes down. Seinfeld starts its run. Minesweeper is released. Coming to America is one of the most popular movies. And on March 1, Iceland lifts its ban on beer.

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Culture
Jelena Ćirić

Men of the Cloth

Steps above the crowded Laugavegur street, the workshop of Kormákur and Skjöldur Men’s Boutique provides a cushy haven: hefty rolls of fabric rise in piles, and fine suit jackets in various stages of completion line the walls. Sounds are dampened, but there’s plenty to see – and touch. In the middle of the room, tailors Birna Sigurjónsdóttir and Rakel Ýr Leifsdóttir share a high table. They’re making a bespoke suit for artist Ragnar Kjartansson.

Herrafataverzlun Kormáks og Skjaldar, as it is known in Icelandic, has only been dressing men in Iceland since 1996, but their timeless selection of menswear suggests a much longer tradition. Pick up any one item – a wool suit, a Barbour jacket, or a plaid accessory (there is no shortage of plaid on offer) – and the first adjective that comes to mind is “classic.” Yet the suit lying on the table in this workshop is the first fruit of a remarkably innovative project – a quest to make high-quality tweed out of Icelandic wool.

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Ragna Sara Jónsdóttir - Fólk - íslensk framleiðsla
Business
KT Browne

A Delicate Craft

Iceland’s rich creative culture demonstrates that no place is too small or remote to start up a business, manage a company, or to make a difference from. But given the country’s high wages, production, and shipping costs, outsourcing abroad is frequently the only way to ensure a company’s profitable growth.

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