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Kaldi beer brewery
Photo: Golli. Kaldi brewery.

Icelandic Breweries Can Now Sell Directly to Customers

Starting tomorrow, July 1, breweries in Iceland will be permitted to sell their alcoholic products directly to customers. The change is thanks to a parliamentary bill passed on June 15 that somewhat relaxes the state monopoly on alcohol sales. While some say it’s high time alcohol was available for sale outside of state-run stores, others are wary increased availability will lead to higher rates of alcoholism.

The changes are long overdue, according to Ólafur Stephensen, CEO of the Icelandic Federation of Trade. He told RÚV that he hopes to see legislation concerning alcohol sales relaxed even further.

See Also: Business Booming for Online Alcohol Retailers

“The goal of the bill was, among other things, to strengthen culture-related tourism around breweries in the countryside. The result is that one or two breweries are excluded, both in Eyjafjörður [North Iceland]. And one producer of spirits in Borgarnes. There is no logic to that,” Ólafur stated, adding that there is no reason producers of spirits shouldn’t also be allowed to sell their products on site.

“These are companies that have the same criteria and have been building up tourism around their operations and production. These breweries produce too much and are therefore too big to fall under these legal amendments.”

The lack of alcoholic beverages in Icelandic grocery stores catches many foreign tourists by surprise. The state-run liquor store, Vínbúðin, is expensive, and opening hours can be sporadic during holidays and in more rural parts of the country. Vínbúðin stores are always closed on Sundays. While some have argued that increased access to alcohol will lead to increased alcohol abuse, a recent survey shows that almost half of Icelanders want beer and wine to be available in supermarkets.

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