Designation of origin
In December 2014, the Icelandic parliament enacted the Product Names Protection Act, which allows for the protection of product names on the basis of origin, territory, or traditional uniqueness. Such laws, often manifested as Designation of Origin, are widespread in Europe, where they are often applied to artisanal products such as French cheese and Spanish ham. The first product name to receive such protection in Iceland was “Icelandic lamb,” which was protected last year.
The proposal suggests that increased demand for Icelandic sweaters has led to the widespread production of the traditional design with its decorative collar. “Increased foreign production of ‘lopapeysa’ sweaters made of foreign wool or synthetics also makes it urgent that buyers have the possibility to differentiate between ‘Icelandic sweaters’ and imitations,” states the proposal.