Costa Considers Opening Location in Iceland
Costa, the second-largest coffeehouse chain in the world, is proposing to open a franchise in Iceland, Vísir reports. The corporation is currently considering locations in downtown Reykjavík, although it is not currently known who will hold the franchise license in Iceland.
Costa, which was established by Italian immigrants to Britain in 1971, is the largest coffeehouse chain in Britain and operates 3,800 locations in 32 countries worldwide, the majority of which are in Britain. A spokesperson for the corporation says that the company’s goal is to operate 1,200 coffeehouses in China before 2020. The corporation was purchased in 1995 by Whitbread, which also owns and operates Premier Inn, the largest hotel chain in Britain.