The Bjóböðin Beerspa and Resaurant in Árskógssandur, North Iceland has received the Innovation Award given annually by the the Icelandic Travel Industry Association (SAF), RÚV reports. The award was presented by First Lady Eliza Reid at a ceremony celebrating the 20th anniversary of SAF on Saturday night.
Agnes Sigurðardóttir and Ólafur Þröstur Ólafsson, who also own and operate the Kaldi Brewery which located just next to the baths, operate Bjórböðin with their son and daughter-in-law. The beer baths utilize brewing byproducts which would otherwise be disposed of – live beer yeast, hops, water, beer oil and beer salt – but which have healthful properties for bathers, such as tightening hair follicles and cleansing hair and skin.
Bjóböðin opened earlier this summer and has already become an important part of the tourism infrastructure in North Iceland, says SAF, as it has drawn numerous visitors intrigued by its innovative concept to the area.