Icelandverse Skewers Zuckerberg, Welcomes Visitors to Its ‘Immersive, Open-World Experience’

Icelandverse - Facebook - Zuckerberg

A new tourism ad from Inspired by Iceland skewers Mark Zuckerberg and his Metaverse, Vísir reports. The ad has already caught the attention of news outlets all over the world and has even been seen by the man himself, who seems to appreciate the joke.

In the ad, actor Jörundur Ragnarsson plays Zack Mosbergsson, a Zuckerberg lookalike with a Ceasar haircut and black shirt and pants, who wants to introduce a “revolutionary approach to connect our world…without being super weird.” This Icelandverse, he continues, is “enhanced, actual reality without silly-looking headsets.”

“In our open-world experience, everything is real,” says Zack, before walking into a glass door. “It’s completely immersive, with water that’s wet,” he pauses, dipping his hands into a pool at the Blue Lagoon. “With humans to connect with.”

Director of Marketing Sveinn Birkir Björnsson says the ad was meant “to show that it’s possible to experience amazing things even though you’re not in any sort of virtual reality. Amazing things exist in reality.”

Mark Zuckerberg saw the video less than a day after it went live, and left a comment on the video saying, “Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too 🤣”

Inspired by Iceland was quick to respond: “Oh, hi Mark! You’re always welcome. Icelandverse is open 24/7!”

Construction Begins on Largest Residential Neighborhood Outside of the Capital Area

thorlakshofn iceland

Construction began on a new residential neighbourhood in the south coast village of Þorlákshöfn last week. Vísir reports that the neighbourhood, christened Móabyggð, will home 450 residents in 78 apartments and, when completed, will be the biggest housing development in South Iceland—and possibly the whole country, outside of the capital area.

According to an announcement about the project, the apartments will be two to four rooms, ranging from 60 to 95 m2 [645 — 1022 ft2]. The buildings, which will have poured concrete construction, will be built on site, have external insulation, and aluminium cladding. The 78 apartments will be configured in 11 low-rise apartment buildings connected by ‘eco-streets,’ which—with an eye to the nation’s transition away from fossil fuels—will feature charging stations to allow people to charge electric vehicles. Eco-friendly materials will also be used in the buildings’ construction.

The apartments will not be uniform, but rather will have varied construction and offer many of the same advantages of freestanding, single-family homes. The neighbourhood’s location was chosen with the needs of residents in mind, close to all major services such as health care, kindergartens and schools, gyms, and the swimming pool.

Þorlákshöfn is located on the southern coast of Iceland in the municipality of Ölfus, just under an hour away from Reykjavík. It currently has 1,847 residents and is an important working harbour with a ferry that runs back and forth from the Westman Islands. Its primary industries are fish processing and ship-outfitting, as well tourist services.

In the coming years, Þorlákshöfn authorities plan to attract more ship traffic to their harbour with an expansion that would accommodate larger ships. Fish farming on land is also a growing industry in the municipality.