The World Economic Forum’s Travel and Tourism Competitiveness Report 2013 was published earlier this month. Iceland and New Zealand were considered most welcoming towards foreign tourists in a ranking of 140 countries.
The attractiveness and competitiveness of each country’s travel industry was ranked in different categories, including ‘Attitude of population toward foreign visitors’ where Iceland and New Zealand shared top spot, cnn.com reports.
Both countries scored 6.8 points on a scale of 1 (very unwelcome) to 7 (very welcome) and were followed by Morocco, which scored 6.7.
At the other end of the scale, Bolivia was rated as the world’s most unfriendly country, scoring 4.1. Venezuela and Russia came next with a score of 4.5 and 5.0, respectively.
In the overall Travel and Tourism Competitiveness Index, the first five positions were all held by European countries with Switzerland, Germany and Austria being the top three. Switzerland has topped the ranking since its launch five years ago.
Click here to read the full report.