Sales of Christmas beer in Iceland have reportedly been going well with around 105,000 liters sold during the first three days, considerably more than at the same time last year. Christmas beer went on sale on Thursday.
This year there are 21 varieties of beer on sale, as stated on the website of Vínbúðin, the state-run liquor store which holds the exclusive right to retail sale of alcoholic beverages in Iceland. The most popular brands are the same as last year: Tuborg, Víking and Kaldi, as reported on visir.is.
In 2011, 460,000 liters of Christmas beer was sold up from 33,000 liters in 2010.
Click here to read more about Christmas beer in Iceland.