Reykjavík City is participating in an initiative, ‘Utility Week’ (‘Nýtnivikan’ in Icelandic), along with the Consumers’ Association of Iceland, Sorpa waste management company, Landvernd (the Icelandic Environment Association) and the Environment Agency of Iceland.
The purpose of the initiative is to encourage people to reuse items rather than discard them, thereby reducing waste. The event coincides with the European Week for Waste Reduction which runs from November 17 to 25.
A competition in search of the best reused item is being held on Reykjavík City’s Facebook site. Everyone can participate by sending in a picture of an object that is either well used or has been given a new life. Prizes will be offered to those who show innovative use of old items.
Other municipalities in Iceland are also taking part in the event and a record of around 10,000 awareness raising actions in Europe are being run this year.
According to the website of ACR+ (the Association of Cities and Regions for Recycling and for Sustainable Resource management), one of the project partners, the European Week for Waste Reduction (EWWR) aims to “promote sustainable waste reduction actions, to highlight the impact of our consumption on the environment and on climate change, and to make known the policies of the EU and Members States on the reduction of waste, including the recent revision of the Waste Framework Directive.”