Christmas beer went on sale in liquor stores in Iceland yesterday. This year there are 21 varieties of beer on sale, as stated on the website of Vínbúðin, the state-run liquor store which holds the exclusive right to retail sale of alcoholic beverages in Iceland.
The tradition hails from Denmark but various Icelandic breweries now produce special seasonal beer including before Christmas.
Last year, around 500,000 liters of Christmas beer was sold in Iceland, including 145,300 liters of Tuborg. Víking was the second most popular brand with 137,500 liters and Kaldi in 300 ml bottles came third with 59,700 liters, visir.is reports.