Icelandic music was the center of attention during a presentation held in the facilities of the Icelandic Embassy in Stockholm on Tuesday. A number of Swedish journalists attended the presentation along with representatives from the local and international music industry.
Eurovision star Jóhanna Gudrún Jónsdóttir, who earned second place for Iceland in the song contest in Moscow on May 16, was among those representing Icelandic music. The Icelandic song “Is It True?” has proven very popular in Sweden, according to a press release from Iceland’s Ministry for Foreign Affairs.
An Icelandic export project in music, Gogoyoko, was also presented at the occasion. Through the project’s website, people from all over the world can purchase access to new and classic Icelandic music.
The representatives of Gogoyoko are currently on a promotional tour in the Nordic countries where the project has received considerable attention, especially considering that illegal downloading has proven a problem for the music industry and has been covered extensively in the Swedish press in recent months.
Additionally, the members of the Icelandic rock band For a Minor Reflection attended the introductory meeting in Sweden, and later in the evening they performed at a well-known restaurant in the Stockholm city center.
The initiative was a cooperative between Iceland’s Embassy in Sweden, Gogoyoko and Iceland Music Export (IMX).
Click here to read more about Gogoyoko.